Search results for "Situational crisis communication theory"

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Online Stakeholder Interaction of Some Airlines in the Light of Situational Crisis Communication Theory

2016

Part 2: Digital Marketing and Customer Relationship Management; International audience; The purpose of this paper is to explore the participation of main actors in Facebook. The engagement shows different degrees of participation that directly affect the brand image and reputation. This research applies Situational Crisis Communication Theory (SCCT) to interaction in the social media. It provides possibilities for decision makers to monitor diverse messages online, understand stakeholder concerns and reply to them adequately, which is especially important in crisis situations. Seven airline organizations were selected for a comparative analysis concerning their online discussions. The verif…

Facebookmedia_common.quotation_subjectTwitter050801 communication & media studiesSituational crisis communication theoryAffect (psychology)Sentiment analysis[INFO.INFO-NI]Computer Science [cs]/Networking and Internet Architecture [cs.NI]0508 media and communications0502 economics and businessStakeholder theory[INFO]Computer Science [cs]Social mediaStakeholder theorymedia_commonbusiness.industry05 social sciencesSentiment analysisStakeholderAirlinesPublic relationsSituational Crisis Communication TheoryCategorization050211 marketingbusinessReputation
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